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Leading Publisher of Woodworking Books & Magazines Adds to Management Team May 14, 2004
East Petersburg , PA: Fox Chapel Publishing, one of the nation's leading publishers of woodworking books and magazines, announces the addition of two new members to their management team.
Paul McGahren has joined Fox Chapel in the newly-created role of Director of Sales. McGahren, who has relocated to Lancaster from New Fairfield, CT, will oversee the sales efforts for Fox Chapel's library of more than 200 woodworking titles, as well as direct the advertising sales for the publisher's two magazines, Wood Carving Illustrated and Scroll Saw Workshop. McGahren comes to Fox Chapel after 11 years with Taunton Press—publishers of Fine Woodworking , Fine Gardening and many other popular magazine and book titles—where he most recently managed retail sales in its book division.
According to Fox Chapel's president, Alan Giagnocavo, McGahren brings not only important sales management skills to the company, but also deep industry knowledge. “Because Paul has spent more than a decade in the woodworking publishing industry, he is familiar with our markets and key industry leaders, which will help take us to the next level and launch some new products we are developing,” he stated.
Troy Thorne has been hired as Fox Chapel's new creative director. Thorne, of Lancaster, PA, will oversee design and production of the publisher's two magazines, as well as creative development and printing of their more than 200 woodworking books—particularly the more than 30 new books the company develops each year. In addition, Thorne will lead Fox Chapel's interactive marketing efforts and will join the company's Internet team in launching three web sites in 2004.
Thorne comes to Fox Chapel after more than 10 years with one of the nation's top 10 business-to-business advertising agencies—Lancaster, PA-based Godfrey Advertising, where he most recently served as Senior Art Director.
Giagnocavo states that Thorne's broad base of knowledge will be a great asset to the company. “Troy brings 10 years' experience in creative marketing, ranging from corporate branding, integrated marketing campaigns, advertising, designing corporate websites, illustration, photo imaging and multimedia. These skills will be essential for Fox Chapel as we continue to grow,” Giagnocavo said. “In addition, Troy is himself an accomplished woodworker, so he appreciates the warmth and beauty of wood and can bring that into the design of our books and magazines,” he said.
Fox Chapel Publishing Co., Inc. is one of the nation's leading resources for woodworking books and magazines, and employs nearly 30 people from its restored 19th century headquarters in East Petersburg , PA. Fox Chapel publishes two magazines: Wood Carving Illustrated and Scroll Saw Workshop; more than 200 book titles; and distributes more than 1,200 woodworking books from other publishers around the world. Their website is www.FoxChapelPublishing.com. For more information, contact: Mark Vogel, Marketing Manager 717-560-4703, ext. 33 |
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