This sounds like a very advanced recommendation, considering you have never made a web page before, but I would suggest you looking into 'Search Engine Optimization' for begging sites. This will basically give you free advertisement thanks to the wonderful world of the internet, and the lovely search engines that move the traffic through it. While in development, you basically need to come up with about 15 different keywords that you want to rank well for and "optimize" your site for these keywords. It sounds simple, but it takes some work, but you must realize, this hard word is going towards your FREE marketing/ad campaign for your wood work.
Good Luck
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