Let me tell you about a great organization I joined.
Business Networking International is the correct name. You can read all about it at
www.bni.com, so I won't bore you with the details. I was invited to a meeting by my banker and after my first meeting I just had to join. It is a group of business people who get together weekly to refer business to others in the group. That simple. The beauty of it is they allow only ONE person per profession to join. My chapter is a small chapter that is just getting started and they have a real estate agent, mortgage broker, title company, banker, life insurance, commercial real estate, roofer and then there's me, woodworker. When I was introduced as a woodworker everyone was impressed. Then when I gave my talk about scrollsawing, they were really impressed. What was it? How do I do it? What kind of saw do I use? You know, the ususal questions. I showed pictures the first meeting and everyone wanted to see some baskets, so I brought them the second meeting to just show and I SOLD EVERY BASKET I BROUGHT WITH ME. Hubby is getting back into turning so I took a pen he turned with me the 3rd meeting and said "we were expanding our line" and I got orders for 7 pens! I visited another chapter already and guess what? NO WOODWORKER at that group either. Got referrals from them. Went to a training session this morning for my "hook line" and guess what? Every chapter that was there had NO WOODWORKERS!! OF ANY KIND!! And every person from the different chapters this morning invited me to visit them at one of their meetings!! I am allowed to visit all the chapters twice in a year and even though I can't join, you can bet I will get referrals or orders. The real estate agents want to talk to me about putting together baskets for gifts for their clients. Same with the mortgage broker. The life insurance guy wants a pen for his own personal use. And he will take my cards with him and when asked where he got the pen from he will give it to them. The residential real estate agent showed one of my baskets at her office and they want me to do a "private show" for them!! How cool is that?
It was expensive to join, $340 but I have gotten that back already in sales. As this builds and builds, I may be able to give up all but the shows I really enjoy doing and just work from orders. The sky is the limit. There is a code of ethics you have to abide by & attend the breakfast or lunch meeting every week if you want to keep "your spot" , which costs an additional $10. But the sales you get from these meetings are unbelievable! This is something you may really want to check out if you are just getting started in business for yourself or if you don't want to do shows anymore but still want to sell and get top dollar. Check out the local chapters in your area and see if you can get an invitation to attend from someone already a member. And think abouta joining. You won't be sorry you did.
And my "hook line"? "Do you have clients you want to thank? Then call Sawdust and Lace, where blocks of wood are made into beautiful baskets." Course that's still a work in progress, but you get the picture. Any "hook line" ideas are accepted!
Betty