Craft shop?

[IRMSRUS]

I know, most will say in advice to this question, and maybe a few members in pennsylvainia can ease my mind in faith with me it wil work out. since PA is the area im looking at starting things...

Im looking to possibly open up a craft shop (mainly at this point scroll sawn portraits etc.)

Im looking to open it up on a main road (medium traffic road) somewhere around halifax, millersburg, harrisburg area.

Id obviously need to collect tax and all that stuff we americans love, but do you guys here on the forum think there would be enough intrest in a genuine craft shop for intrest to be taken and profit to be made.

I relize this will be nothing but opinions from folks that love the crafts i do (i wont hold anyone but myself accountable if faillure is the outcome) Im looking for everyones opinion (since ive never even been to craft shows to sell things) maily because of having to move all the pieces of art and all that kinda hastle.) whats the success rate at craft shows for you guys?... I know ebay isnt truely the way to go as far as getting much for what we do, or even what its worth...

Mainly im looking for simply this... Suggestions, Advice, Opinions on wether or not it could work (since chinas killing the genuine craft industry), and obviously encouragement (but more than that honesty...)

look at my photo gallery, could my talent cut it?

Thanks to everyone who took the time to read the post, and a special thank you if you give me you honest opinion...

~Tim Bonner

[Minnesota scroller]

That's a doosie of a question. There are so many variables. Are you in a high traffic area? Is this a metro area where there are more "well to do folks" willing to spend their money on something nobody else has? Is it a touristy area? I believe, judging by your 4 gallery pictures, that you have the sufficient talent. I'm afraid, it will take much more than just talent. You will need a lot of variety to keep people interested and coming back. I think it would help if you could find a wood carver and wood turner, who would be interested in helping fill up your store and add the variety. Unless of course, you also do that. Also, someone that is good at making shelves or small furniture. The more variety, the better.

This idea had actually crossed my mind, briefly. But, I would have looked for outside talent to add to the mix.

Good luck if you venture forth. Unless you can locate it where you have new potential buyers coming thru weekly, I think it would be tough. You'd really have to focus heavily on holidays.

[MikeDingas]

I've never even started a business so consider that when reading my post. I would think the overhead would kill your profits. As soon as I get more productive I'm going to try to convince some local places to try selling my stuff. Several avenues I'm considering: Christian Book Store, Local Air Force Museum, Local gift shop, Tobacco/gift shop anyplace else selling unique gifts.

[GrayBeard Phil]

Tim:

It isn't a question of talent, you have the talent. The question is: are you a businessman? To succeed in business, and that is what you are planning on setting up, you need different skills than a woodworker. You can have both sets of skills, but you must learn both sets.

To be a success, you need a business plan. The Small Business Administration web site has a link to SCORE, a group that helps small businesses with start up.
http://www.sba.gov/
http://www.score.org/

You could be on a very busy highway, but if nobody stops their car what does the traffic volume matter? You need them to stop and get out of their cars, enter your store, and purchase something.

Two thoughts:
Did you hear about the Chef that opened his own restaurant because he was such a great Chef? He went out of business because he was in the kitchen cooking all the time and didn't know what the customers were experiencing in the dining room. (It takes a lot more than knowledge and skill in your core business.)

SCORE has story they always tell: Once opon time a survey was done of start-up small business owners on what they thought was important. They all talked about their core business tools, their business location, their blueprints for growth, manufacturing facilities, and so on. After 5 years those owners still in business were surveyed again. The response was unanimous, the most important thing was PAYING customers. (All any business really does is add value to some product, it's getting some customer to PAY for what you sell that allows you to purchase more product, add value to it, and make the next sale, and so on, and so on...)

I am trying to be positive and supportive for what ever you decide to do, but I wanted to be sure you know that you will need to have a very honest business plan.

Good luck
Phil

PS: There is a reason that after several years on the Craft Show circuit and building the experience of craft product making, crafters try to find a Greeting Card store to display their products. Then they open a whole 'nother can of worms when dealing with the greeting card shop business owner.

[Minnesota scroller]

Ah yes, the overhead. You definitely wouldn't want to even consider hring help, to start with. Besides the wages, you would to pay workman's comp and unemployment comp and social security, besides the high cost of liability insurance. I have had a few small stores in the past and the worst thing, is sitting there all day when practically nobody comes in. That happens to most small businesses. You can't afford to shut down for lunch because that's when customers would come by. You would have to be open saturdays because that's when customers would come by. Basically, be prepared to be at the store at least 48 hours a week. You better have your scrollsaw and other tools at the store because that is the only time you would find to be able to actually make your products. Of course, due to the sawdust and finish fumes, it would have to be in a room isolated from the sales floor. But then, how would you know when someone enters the store? You could rig up a chime in the entry but if you're sanding or something, you probably wouldn't hear it. Then the potential customer could help themself.

I don't know about you, but I've sure talked myself out of it.

One more thing, be prepared to spend at least a couple thousand for advertising to start with. Those small $75 ads just don't get noticed. People need to see the name of the business repetitively for it to sink in. That would mean radio, newspaper and a local TV channel, if you have one. The combination does work. I've tried it. Unfortunately, people have a short memory and must be constantly reminded, until you get completely established, which could take 2 or 3 years.

These are just a few of the negatives. There are also some positives too, such as answering to no one but yourself. You'll also get to meet a lot of nice people, with a few jerks thrown in the mix.

One more thing. Whenever you do start making a profit, be prepared to pay more taxes. Currently, your employer pays half your social security. When you are self employed, you pay it all yourself. Then it's called self employment tax, at the rate of 15.3%.

Good luck whichever direction you take. Mike's advice is good. It's at least a good way to get your feet wet and find out what the public will pay for your art. I have some portraits at a small restaurant 5 miles from town, and it ain't doin diddly. I also have some merchandise at a christian gift store, and before Christmas, they sold quite a bit of my scrollings.

[Bill Wilson]

Crafts seem to be a business that can ebb & flow quite significantly. What people were crazy about one year gathers dust the next. There are a couple of nearby small towns in Amish country that are pretty much dedicated to craft shops. We visited one a couple years ago and all the store fronts were occupied and stores were full of inventory. We visited last year and several had closed or were closing. It was kind of sad. I've seen similar things at craft shows and talked to crafters who say that you have to keep thinking ahead because the same thing doesn't necessarily sell year in year out.

To me you either have to offer items that are unique or you need a wide variety. If you are specializing in portraits, do you intend to do custom work? That might be a good way to distinguish yourself from the crowd.

[Minnesota scroller]

Originally Posted by Bill Wilson

If you are specializing in portraits, do you intend to do custom work? That might be a good way to distinguish yourself from the crowd.

Good point. However, if you do have the idea of doing custom work, do you really need the expense and headaches of a store front? If a person was so inclined, he could probably drum up some fairly steady business by taking a half dozen of your best before and afters, and having them printed on 8 1/2" X 11" glossy white paper, and then having them inserted in your local paper. If you did this a couple times, I believe it would catch on and word would maybe spread. This way, you're not committed to an expensive lease and tied down 6 or 7 days a week without proper reward.

[Jediscroller]

I've often toyed with this idea myself as our downtown has a growing arts district with several galleries. I wouldn't even consider trying it as just scrollsawn stuff though. The gross dollars you need to make while running a storefront are much higher than what scrollwwork alone could provide. I was playing with the idea of a craft coop where either several crafters split the costs or renting out spaces within the store to various crafters (ala Cape Cod Crafters). While a high traffic location is nice, the types of stores that draw in that high traffic also matter. A high traffic location that includes a Christmas Tree Shop, and Ikea and a Walmart would be a horrible location for a craft shop (IMHO).
Phil gave some terrific advise regarding developing a business plan and SCORE. You should have a business plan even if you're not planning on a brick and mortar location.

[workin for wood]

There's a consignment type craft store up in Lansing that has been there for many years. How successful is it, I don't know, but they aren't going out of business. I think if you open a craft store just to sell your own products, you may doom yourself. Sure your product is good, but you need to provide lots of different options and you need to keep new product coming in. If your running a business, you have less time to build your products unless you have store employees, which costs alot of money. I don't know if your talking a craft store of just you or a craft mall. A craft mall is the way to go. You don't need the most busy location, you just need a reasonable size pole barn with heat and power and reasonable access. Something on the fringe of town lets say, where people drive by, and rent is cheap. You designate a booth size and people come in and set up booths with their crafts, one of the booths is your own crafts. You can simply charge rent, or you can take a sales percentage of other peoples goods. Alot of people visit these "craft malls", believe me, my wife is one of them. Can't say for sure, but my guess is that alot more woman than men customers. But women spend the most money and they do buy for their men !

I think Kevin is on the right track.

Do you have a local fair, or craft show event? If so, go to it and ask every person there if they are local or not. Take notes, and then you'll know the potential for people to set up booths. Most summer craft show venders also run craft mall booths throughout the year.

[Marsha]

Tim, you have received some very good advice here, and I will add my 2¢ worth.
In the small town of Caledonia, here in Ontario, there is a Craft shop, which is doing quite well. The reason, it is a co-op store. There are 9 artisans who got together, and opened the store. They run the store and each one of them brings their own style of craft to the store. There is woodworking, from scrolling, turnings and small furniture pieces. There are quilts and textile items. There are stained glass items. It is a very diverse shop and also very popular, in fact they have grown so popular in the last two years, they have just moved into a larger location.
Do I think one person could handle a craft shop on their own never. The inventory alone would do you in, in no time. However if you could organize a co-op, then I think you might stand a chance of making some money.
Like I said, just my 2¢ worth
Good luck whatever you decide.
Marsha